Will we soon be more interested in dressing an avatar than ourselves
When you wake up in the morning and think about what you’re going to put on, what are the main considerations? Are they work focused: relating, maybe, to an appropriate level of formality for a Zoom call, or some kind of specific practical need? Is it a question of comfort, especially as the misty mornings roll in and the desire for cosy jumpers increases? Or is it purely to do with visual effect, complete with careful consideration of fabric, fit, and colour?
Regardless, your thoughts probably turned towards the clothes within your wardrobe focused on whatever is hanging from the rails or folded away in drawers. But what if you weren’t limited just to the garments you already owned? What if, instead, you had infinite possibilities at your fingertips, all accessible via a phone, laptop, or games console?
This is a question various brands and retailers have found themselves asking recently high quality designer replica handbags wholesale as they try to crack the world of digital fashion, encouraging us to think about dress as something that can exist on screen as well as in real life.
By digital fashion, I mean, Discount Replica Louis Vuitton Bags simply, virtual representations of clothing, usually created via computer software and 3D imaging. It’s a rapidly growing part of the fashion sector, offering all sorts of digital solutions ranging from the opportunity for shoppers to ‘try on’ clothes via an avatar on a website to see how the garment might look in person, through to games giving users the chance to choose their character’s attire.
This week Net a Porter became the latest in an increasing number of companies to experiment with the unusual potential of digital clothing. The online fashion portal launched a virtual retail experience on wholesome, nature focused Nintendo game Animal Crossing: New Horizons.
“The game has an editor interface that allows the user replica louis vuitton bags from china to draw outfits in a simplified form,” Chung tells The Telegraph, explaining the design process. “The result often takes cues from a striking feature or pattern of the piece. As the characters are simplified avatars, the renditions are not carbon copies of the actual piece, but rather tributes.”
The idea of users 1:1 replica handbags being able to customize clothes isn’t especially new. In the early 2000s, games such as Stardoll and The Sims offered plentiful opportunities for would be stylists to play around with outfit combinations. What’s changed in aaa replica designer handbags the intervening years is the sophistication of the technology as well as a growing awareness of digital fashion as a lucrative avenue, or at the very least a good branding exercise.
Other labels including Marc Jacobs and Valentino have similarly released looks on Animal Crossing, while last year Louis Vuitton teamed up with multiplayer battle game League of Legends,releasing a capsule collection inspired by the LoL universe, and providing a series of skins (downloads that change an avatar’s appearance) within the game itself.
Elsewhere Gucci hascollaborated with Genies, a company which lets people create personalized avatars of themselves they can send to friends and family on messaging services like Whatsapp or iMessage now clad, if they wish, in digital Gucci designs.
These opportunities to dress up a virtual version of oneself are growing thick and fast. Take DREST too: an app launched last year by former Harper’s Bazaar and Porter magazine editor Lucy Yeomans, which encourages players to high quality replica handbags china style avatars in clothes and accessories from leading luxury brands. using actual money to acquire virtual items to enhance the game) and options for players to buy ‘real’ versions of the garments replica designer handbags they see on screen. It’s a canny strategy, offering clothes as a form of virtual entertainment whilst also potentially enticing in new customers.
But why are these kinds of virtual experiences currently so popular? Rachael Stott, futures analyst at strategic foresight consultancy The Future Laboratory thinks it’s a sign of our online times. “A key factor that replica louis vuitton these digital platforms offer is escapism and a strong sense of community and peer appreciation. ‘Wearing’ a digital garment that never will exist in the physical world is another way in which to signal your status and express your taste within a community, which is why Animal Crossing and DREST land well.”
Part of this status signalling comes through access to designer labels and beautiful clothes one might not be able to afford in real life, as well as the pleasure of playing dress up especially in light of the pandemic.
“Virtual fashion has been on the fringes of the industry for years, but lockdown has revealed its real utility,” Stott adds. “Our social lives are now predominantly playing out online, therefore our main channel to present ourselves and shape our identity is digital, and fashion is a key part of that. With physical clothing shops shuttered and occasions to wear new clothing being cancelled, experimenting with a new look in a gaming environment or spending hours crafting a digital replica of an archive Margiela piece to show your peers now makes sense.”
It also seems apt in light of consumer concerns about the fashion industry’s environmental damage. Although lots of these experiences involve a not so subtle marketing element, not everyone who chooses to put their Animal Crossing avatar in an Isabel Marant party frock will go on to actually buy its tangible counterpart. Instead, for many, digital dress offers an easy, zero impact way to dabble in the novelty and endless creative possibilities of a good outfit without being wasteful.
For Karinna Nobbs, co founder of soon to be launched platform The Dematerialised, which will be the world’s first marketplace for authenticated digital fashion, the sustainability element is crucial. Last year Nobbs organised a pop up store in Shoreditch titled HOT:SECOND. There she encouraged people to recycle physical items in return for digital fashion experiences. If someone donated an unloved garment, she explains, “this was considered currency to step into our Augmented Reality Fitting rooms where visitors could ‘try’ on 4 different kinds of digital garments as if it were a full lengthSnapchat filter.”
Nobbs is especially interested in the daring innovations offered by digital fashion. Away from gaming or standard online shopping tools, digital fashion has also given rise to real flights of fantasy: with digital designers creating dream like virtual clothes that could never exist off screen.
Last year a one off digital design by cheap louis vuitton bags from china Dutch startup The Fabricant a diaphanous, iridescent gown covered in swirls of colour sold for $9,500 via blockchain (in layman’s terms this means that the design is exclusive www.dolabuy.su , traceable, and can be traded in future as a collector’s item.)
At the replica louis vuitton bags from china cheaper end of the spectrum, companies like Tribute Brand offer more affordable cyber garments that can be edited onto photos buyers send in of themselves. This has big potential on platforms like Instagram, especially for those who wish to post snaps of themselves in a fresh get up without actually buying physical garments. “Itis strangely fun to wait 48 hours to receive an image of yourself ‘dressed’ in a digital garment kind of like waiting to see a Polaroid develop,” Nobbs explains. “There is always a novelty value in trying something new.”
In light of a second lockdown and a greater amount of time spent indoors once more, this array of digital fashion avenues can surely only grow in popularity.
Ultimately, we’re probably always going to be more engaged in the practicalities of physical clothes. After all cheap louis vuitton bags from china high quality designer replica handbags , we’ve all still got to get dressed, no matter how tempting it might be to stay in pyjamas all day. But in high quality designer replica handbags the meantime, these digital options offer not just a form of escapism, but an imaginative way to approach our own online existence as well as an intriguing route for an industry still figuring out how to best stay relevant and push forwards in these strange times.